Search Has Evolved
Today's customers want instant answers, not a list of links to sift through.
If AI doesn't know your brand, your customers won't either.
Conversion Multiplier
Customers who arrive through AI answers are up to nine times more likely to convert. (Source)
Why? They arrive pre-sold, with trust already established by the AI that recommended you.
The Elite Edge
We focus solely on high-end luxury brands where each conversion can mean tens of thousands in revenue.
Your clients expect excellence, and so should your AI visibility strategy.
Hybrid Atelier Model
This is not another complicated dashboard you have to figure out, and it is not an SEO agency tacking “AI” onto old services.
We are AI native from the ground up. Intuitive AI powered software pairs with deep research and dedicated expert guidance. Every solution is bespoke for your brand, not for the masses.
“From our origins as a small mechanic shop in Dayton, Ohio, to building state-of-the-art solutions for elite brands in the automotive industry and beyond, our commitment to craftsmanship and innovation has never wavered.”
“From our origins as a small mechanic shop in Dayton, Ohio, to building state-of-the-art solutions for elite brands in the automotive industry and beyond, our commitment to craftsmanship and innovation has never wavered.”
Tyler Berry, CEO Coffey & Sons
The Bootlegger’s Apprentice
Born during the Great Depression and raised during Prohibition, my grandfather, Russ, grew up dirt-poor in rural Kentucky, where survival required ingenuity. Fascinated by mechanics, he spent his childhood dismantling farm tools, watches, and anything else he could get his hands on. By the age of twelve, he earned his first dollar working for a moonshine-running crew. He was too young to be a driver, so he worked as a mechanic, ensuring their cars could outrun the law. He swapped Ford flatheads for Cadillac V8s, stiffened suspensions to conceal hidden liquor, and fine-tuned engines for maximum speed. Without realizing it, he was helping lay the groundwork for American stock car racing, or NASCAR, a sport he would follow for life.
The Bootlegger’s Apprentice
Born during the Great Depression and raised during Prohibition, my grandfather, Russ, grew up dirt-poor in rural Kentucky, where survival required ingenuity. Fascinated by mechanics, he spent his childhood dismantling farm tools, watches, and anything else he could get his hands on. By the age of twelve, he earned his first dollar working for a moonshine-running crew. He was too young to be a driver, so he worked as a mechanic, ensuring their cars could outrun the law. He swapped Ford flatheads for Cadillac V8s, stiffened suspensions to conceal hidden liquor, and fine-tuned engines for maximum speed. Without realizing it, he was helping lay the groundwork for American stock car racing, or NASCAR, a sport he would follow for life.
The Bootlegger’s Apprentice
Born during the Great Depression and raised during Prohibition, my grandfather, Russ, grew up dirt-poor in rural Kentucky, where survival required ingenuity. Fascinated by mechanics, he spent his childhood dismantling farm tools, watches, and anything else he could get his hands on. By the age of twelve, he earned his first dollar working for a moonshine-running crew. He was too young to be a driver, so he worked as a mechanic, ensuring their cars could outrun the law. He swapped Ford flatheads for Cadillac V8s, stiffened suspensions to conceal hidden liquor, and fine-tuned engines for maximum speed. Without realizing it, he was helping lay the groundwork for American stock car racing, or NASCAR, a sport he would follow for life.
Call to service
The moment he was old enough, my grandfather enlisted in World War II alongside his brother Harlen. While Harlen stormed the beaches of Normandy, took shrapnel, and earned a Purple Heart, my grandfather was handed a wrench instead of a rifle. Recognizing his mechanical skills, the Army Air Forces promoted him to Sergeant and assigned him to keep transport trucks, jeeps, and aircraft ground crews running. He always credited his trade for keeping him relatively safe, knowing his war was fought in grease-covered hangars instead of the battlefield. Even in wartime, his love for machines grew. The skills and discipline he sharpened in the service would define the rest of his life.
Call to service
The moment he was old enough, my grandfather enlisted in World War II alongside his brother Harlen. While Harlen stormed the beaches of Normandy, took shrapnel, and earned a Purple Heart, my grandfather was handed a wrench instead of a rifle. Recognizing his mechanical skills, the Army Air Forces promoted him to Sergeant and assigned him to keep transport trucks, jeeps, and aircraft ground crews running. He always credited his trade for keeping him relatively safe, knowing his war was fought in grease-covered hangars instead of the battlefield. Even in wartime, his love for machines grew. The skills and discipline he sharpened in the service would define the rest of his life.
Call to service
The moment he was old enough, my grandfather enlisted in World War II alongside his brother Harlen. While Harlen stormed the beaches of Normandy, took shrapnel, and earned a Purple Heart, my grandfather was handed a wrench instead of a rifle. Recognizing his mechanical skills, the Army Air Forces promoted him to Sergeant and assigned him to keep transport trucks, jeeps, and aircraft ground crews running. He always credited his trade for keeping him relatively safe, knowing his war was fought in grease-covered hangars instead of the battlefield. Even in wartime, his love for machines grew. The skills and discipline he sharpened in the service would define the rest of his life.
Coffey’s Body Shop
After the war, my grandfather settled in Dayton, Ohio, a city known for innovation and as the birthplace of aviation. Always accompanied by his trusty shop dog, Molly, he spent a decade saving before buying a small shop from a man named John Coffey in 1958. He liked the name so he kept it. As the business grew, so did the family. My dad worked alongside my grandfather, learning the trade, however his true passion was sports. Coffey’s gave him the flexibility to play semi-pro baseball, coach, and establish multiple youth programs, many of which still thrive today. Over the years, he became a cornerstone of Dayton athletics, mentoring countless young athletes while my grandfather kept the city moving on the road.
Coffey’s Body Shop
After the war, my grandfather settled in Dayton, Ohio, a city known for innovation and as the birthplace of aviation. Always accompanied by his trusty shop dog, Molly, he spent a decade saving before buying a small shop from a man named John Coffey in 1958. He liked the name so he kept it. As the business grew, so did the family. My dad worked alongside my grandfather, learning the trade, however his true passion was sports. Coffey’s gave him the flexibility to play semi-pro baseball, coach, and establish multiple youth programs, many of which still thrive today. Over the years, he became a cornerstone of Dayton athletics, mentoring countless young athletes while my grandfather kept the city moving on the road.
Coffey’s Body Shop
After the war, my grandfather settled in Dayton, Ohio, a city known for innovation and as the birthplace of aviation. Always accompanied by his trusty shop dog, Molly, he spent a decade saving before buying a small shop from a man named John Coffey in 1958. He liked the name so he kept it. As the business grew, so did the family. My dad worked alongside my grandfather, learning the trade, however his true passion was sports. Coffey’s gave him the flexibility to play semi-pro baseball, coach, and establish multiple youth programs, many of which still thrive today. Over the years, he became a cornerstone of Dayton athletics, mentoring countless young athletes while my grandfather kept the city moving on the road.
A Tribute to Fathers, A Promise to Sons
In the summer of 2016, just a few weeks apart, my grandfather and father both lost their battles with cancer. Though they could not be saved, and my own son will never have the chance to meet them, their passion, stories, and values can still be carried forward. Coffey & Sons is redefining how rare and bespoke cars are showcased, configured, and collected. By leveraging mixed reality, AI, and blockchain technology, we create an immersive experience that honors the past while driving innovation forward. But this is about more than just cars. It is a commitment to giving back, supporting pediatric cancer research and youth sports, and ensuring the next generation inherits more than machines. They inherit a mission. We might not be able to save our fathers, but we can still strive to save our sons.
A Tribute to Fathers, A Promise to Sons
In the summer of 2016, just a few weeks apart, my grandfather and father both lost their battles with cancer. Though they could not be saved, and my own son will never have the chance to meet them, their passion, stories, and values can still be carried forward. Coffey & Sons is redefining how rare and bespoke cars are showcased, configured, and collected. By leveraging mixed reality, AI, and blockchain technology, we create an immersive experience that honors the past while driving innovation forward. But this is about more than just cars. It is a commitment to giving back, supporting pediatric cancer research and youth sports, and ensuring the next generation inherits more than machines. They inherit a mission. We might not be able to save our fathers, but we can still strive to save our sons.
A Tribute to Fathers, A Promise to Sons
In the summer of 2016, just a few weeks apart, my grandfather and father both lost their battles with cancer. Though they could not be saved, and my own son will never have the chance to meet them, their passion, stories, and values can still be carried forward. Coffey & Sons is redefining how rare and bespoke cars are showcased, configured, and collected. By leveraging mixed reality, AI, and blockchain technology, we create an immersive experience that honors the past while driving innovation forward. But this is about more than just cars. It is a commitment to giving back, supporting pediatric cancer research and youth sports, and ensuring the next generation inherits more than machines. They inherit a mission. We might not be able to save our fathers, but we can still strive to save our sons.
Innovation with Impact
Innovation with Impact
Coffey & Sons is a mission-driven company guided by purpose and heritage. We’re honored to work with The ChadTough Defeat DIPG Foundation, supporting their mission to advance pediatric brain cancer research and bring lasting hope to children and families.
Coffey & Sons is a mission-driven company guided by purpose and heritage. We’re honored to work with The ChadTough Defeat DIPG Foundation, supporting their mission to advance pediatric brain cancer research and bring lasting hope to children and families.
Behind Coffey & Sons
Tyler Berry
Founder & CEO
With over a decade in Product Design, Tyler founded Coffey & Sons driven by his passion for innovation at the intersection of technology and human experience. Previously leading an award-winning design team crafting cutting-edge AI features in EdTech, used by over 120K organizations worldwide, he left the corporate world to pursue entrepreneurship and push the boundaries of storytelling through AI and spatial computing.
Tyler Berry
Founder & CEO
With over a decade in Product Design, Tyler founded Coffey & Sons driven by his passion for innovation at the intersection of technology and human experience. Previously leading an award-winning design team crafting cutting-edge AI features in EdTech, used by over 120K organizations worldwide, he left the corporate world to pursue entrepreneurship and push the boundaries of storytelling through AI and spatial computing.
Tyler Berry
Founder & CEO
With over a decade in Product Design, Tyler founded Coffey & Sons driven by his passion for innovation at the intersection of technology and human experience. Previously leading an award-winning design team crafting cutting-edge AI features in EdTech, used by over 120K organizations worldwide, he left the corporate world to pursue entrepreneurship and push the boundaries of storytelling through AI and spatial computing.
